Flows by UserBit lets you enrich your flow diagrams with real context by connecting personas, research repository insights, and journey maps directly on the canvas. This helps teams understand who the flow is for, why decisions exist, and where the flow fits in the broader user journey.

You can add these elements from the toolbar and attach them to any step in your flow.

Add a persona to a flow

Personas help clarify who the flow is designed for.

To add a persona:

1. Open your flow in Flows by UserBit and select one of the flows

All the flows in the workspace

2. From the toolbar at the bottom of the canvas, click the Persona icon

Persona icon in the toolbar

3. A dialog box opens showing all available personas

Select persona dialogue box

4. Select the persona you want to add, and it appears as a persona node on the canvas

Persona attached as a persona node on the canvas

Persona as a flow node

• Drag the persona node and connect it to any flow node

• You can attach multiple personas to a single flow

• You can also connect one persona to multiple flow steps

This helps you show how different user types move through the same experience.

Add insights to a flow

Insights bring research-backed reasoning into your flows.

To add an insight:

1. From the toolbar at the bottom of the canvas, click the insight icon

Insight icon in the toolbar

2. Choose the insight you want from the dialog box and click the select insight button

All insights dialogue box

3. The insight node appears on the canvas

Insight attached as a insight node on the canvas

Insights as a flow node

• Attach insight nodes to relevant flow nodes

• Use multiple insights to explain decisions, friction points, or validations

• Keep context visible without switching tools

This makes it easier for teams to understand why a particular flow exists or where it needs improvement.

Add journey maps to a flow

Journey maps help place your flow within the broader user experience.

To add a journey map:

1. From the toolbar at the bottom of the canvas, click the journey map icon

Journey map icon in the toolbar

2. A dialog box opens showing all available journey maps. Select the journey map you want to link

Select journey map dialogue box

3. The journey map node appears on the canvas

Journey map attached as a journey map node on the canvas

Journey maps as a flow node

• Connect the journey map node to any part of the flow

• Show how a specific flow aligns with a larger journey stage

• Link multiple flow sections to the same journey map if needed

This helps teams see how individual flows fit into the end-to-end experience.

Why connect personas, insights, and journey maps?

By connecting these elements to your flows, you can:

• Add real user context to design decisions

• Align flows with research and journeys

• Reduce assumptions during reviews

• Create a single source of truth for experience logic

Flows become more than diagrams — they become context-rich design artifacts your team can trust.