Updated on March 29, 2022

Tagging interview responses

Tagging and coding is the cornerstone for good qualitative data analysis. In this guide we'll go over how you can leverage UserBit's features to quickly make sense of our interview data.

See the detailed guide on analysis

#Adding segment tags

You can add segment tags to an interview by using the top tag bar within a given interview page.

Participant segment tag bar
Participant segment tag bar

This is the same as adding segment tags to participants.

#Adding highlight tags

You can highlight any part of the response by selecting the text. This will bring up the tagger to help you add tags to the interview responses.

Adding tags to interview responses
Adding tags to interview responses

#Tips to speed up analysis

Here are some features you should keep in mind to make your analysis workflow easier and faster.

#Cross-case analysis

One of the primary was to make analysis more efficient is by staying in context as you go through the responses. This means looking at all the responses for one question at the same time. UserBit makes this really easy - just click on a question within a group and you'll see all the responses for that question in the same place.

All responses for a question in one place
All responses for a question in one place

You can also leverage the automatically generated word cloud to uncover trends for a given question.

#Auto tagging

From the cross-case page, you can also leverage auto-tagging. With auto-tagging you can just specify a keyword or a phrase, along with the tag to tag it with. UserBit will then go through the responses and tag any sentence/paragraph that it comes across that contains your specified text/phrase.

Auto-tagging interview responses
Auto-tagging interview responses